Chuck Greenberg once described longtime minor league executive Todd “Parney” Parnell as the best people-person in all of baseball, that he has a natural talent for building relationships with people from all walks of life. What becomes clear in talking with Parney, the vice president and chief operating officer of the Richmond Flying Squirrels, is that he cares for the people around the game at least as much as they care for him.
Parney has used that passion and love for baseball and people to become one of the most well-respected—and certainly the most energetic—operator in minor league baseball over the past three decades. From Reading to Altoona to State College to Richmond, Parney has matched a colorful personality with an even more colorful wardrobe to do anything and everything for the sake of the team. That attitude has made the Flying Squirrels one of the most popular teams in the minors since Parney helped launch the franchise with Chuck Domino in 2010.
What follows is my conversation with Parney in which he discusses his approach to people and running a team, and why he loves minor league baseball so much. The transcript has been edited in spots for length and clarity.