Chuck Greenberg’s Key to Success: ‘Just Take Good Care of People’

Chuck Greenberg broke into minor league baseball on April 1, 2001, after completing the purchase of the Altoona Curve. A minor league outsider whose experience in sports grew out of overseeing the sale of his hometown Pittsburgh Penguins to his client and friend Mario Lemieux, Greenberg has grown into one of the most successful and influential owners in minor league baseball.

Greenberg1In the 16 years since his purchase of the Curve, Greenberg has grown his minor league stable by adding the Myrtle Beach Pelicans and State College Spikes in 2006, selling the Curve back to previous owner Bob Lozinak in 2008, and buying the Frisco RoughRiders in 2014. He oversaw the purchase of the Texas Rangers out of bankruptcy court in 2010 and briefly served as team president before resigning due to a dispute with co-owner and Hall of Famer Nolan Ryan.   Greenberg sits on the board of trustees for Minor League Baseball and helped create the Baseball Internet Rights Company (BIRCO).

What follows is my conversation with Greenberg about his path in minor league baseball — which while not traditional, could serve as a blueprint for aspiring owners and executives — as well as his views on the state of the game. The transcript has been edited in spots for length and clarity.

It’s been over 15 years since you broke into minor league baseball. Coming from outside of the sport, what was your inspiration for buying a minor league team?

Ironically, today April 1, is 16 years to the day we closed on the purchase of the Altoona Curve. So, it’s been 16 years today. We had our first game on Thursday, April 4, and it was quite a scramble to get ready. I only brought in two people, Parney [Todd Parnell] and Rick Janac, and we got handed this string of keys and we didn’t know which key opened up the men’s room or anything else. But we figured it out and had a great opener with [former Steeler] Jerome Bettis throwing out the first pitch and it’s been a blast ever since.

Continue reading