The proof of a successful promotion can be found in the results, and that certainly was the case for the winner of Minor League Baseball’s July Promotion of the Month. The Frisco RoughRiders took home the honor, earning the Texas League franchise a spot in the Promo Seminar’s Golden Bobblehead competition, for its Dude Perfect Appearance on July 20.
The RoughRiders set a single-game attendance record for Dr Pepper Ballpark of 12,067 by welcoming the five Dudes who form the trick-shot making group that has become a viral sensation over the past few years. The Frisco-based group has earned more than 32 million subscribers and 5 billion views on YouTube as well as their own show on Nickelodeon, making their appearance one of the most anticipated in team history. In fact, the appearance was the earliest sellout in RoughRiders history, with all of the tickets being snapped up three days before the game.