Promo Of The Month Nominee: IronPigs Strike It Big With #LVWantsLeBron

Minor League Baseball Golden Bobblehead

The Minor League Baseball Promotional Seminar released the five finalists for its top promotion for the month of June. The winner, to be announced next week, will receive an automatic berth into the coveted Golden Bobblehead competition at the Promo Seminar this September in Des Moines, Iowa. This month’s finalists include . . . 

In the end, LeBron James picked L.A. over L.V., but the IronPigs did their best to sell King James on the majesty of the Lehigh Valley. The LVwantsLeBron promotion reached its crescendo with a night devoted to courting the free-agent NBA star, but the build up had already been going on for more than a month.

LeBron James and the Lehigh Valley IronPigs
The IronPigs offered LeBron James almost everything to come to Lehigh Valley—including his own locker.

The IronPigs created a social media buzz when they debuted a highway billboard courting LeBron James and made their first pitch suggesting that he follow in Michael Jordan’s footsteps by playing a season of minor league baseball—for the IronPigs. The tweets promoting and courting LeBron were among the most-viewed in IronPigs history, and the story was picked by many mainstream media outlets, including ESPN, Bleacher Report and Bandbox News (of course).

Continue reading

Promo Of The Month Nominee: Jumbo Shrimp Take Father’s Day To Another Level

Minor League Baseball Golden Bobblehead

The Minor League Baseball Promotional Seminar released the five finalists for its top promotion for the month of June. The winner, to be announced next week, will receive an automatic berth into the coveted Golden Bobblehead competition at the Promo Seminar this September in Des Moines, Iowa. This month’s finalists include . . . 

Why limit Father’s Day to just one day? The Jacksonville Jumbo Shrimp made an entire weekend out of it—in true minor league fashion.

The Jumbo Shrimp kicked off Father’s Day weekend with Awkward Family Photo Night, offering families to get a head start on their Christmas cards by setting up a photo booth on the concourse for families to take their worst shot. The results were . . . interesting.

Continue reading

Promo Of The Month Nominee: World Cup Fever Comes To Charleston

Minor League Baseball Golden Bobblehead

The Minor League Baseball Promotional Seminar released the five finalists for its top promotion for the month of June. The winner, to be announced next week, will receive an automatic berth into the coveted Golden Bobblehead competition at the Promo Seminar this September in Des Moines, Iowa. This month’s finalists include . . . 

The U.S. may have bowed out of the World Cup before it even began, but that hardly dampened the Charleston Riverdogs’ World Cup fever. The Riverdogs made good on their “Fun is Good” motto with a crowd-pleasing soccer promotion (no really, soccer can be fun, too).

Charleston Riverdogs passed out soccer jerseys during World Cup Night.

Continue reading

Minor League Baseball Announces Golden Bobblehead Nominees

The crack of the bat and the cheer of the crowd may signal the start of baseball season, but ballpark giveaways, theme nights and minor league hijinx are indications of an equally important time of year: Golden Bobblehead season.

Minor League Baseball Golden Bobblehead
Minor League Baseball reveals the first round of nominees for its Golden Bobblehead Award, like this one won by the Lexington Legends in 2014.

Minor League Baseball announced the first round of nominations for their Golden Bobblehead Awards, the grand prize of minor league promotional greatness, which are awarded following the season at the annual Promo Seminar. Top promotions from each month will be selected before the overall winners are recognized at the Promo Seminar, which is being hosted this year by the Iowa Cubs in Des Moines.

As is always the case, the five promotions selected from more than 70 submissions are a mix of creativity, humor and service to the communities the teams call home. In short, they are an extension of the industry’s goal to provide affordable, family friendly entertainment.

So, without further ado, the nominees for Golden Bobbleheads from the month of April are . . .

Continue reading