Promo Of The Month Nominee: IronPigs Strike It Big With #LVWantsLeBron

Minor League Baseball Golden Bobblehead

The Minor League Baseball Promotional Seminar released the five finalists for its top promotion for the month of June. The winner, to be announced next week, will receive an automatic berth into the coveted Golden Bobblehead competition at the Promo Seminar this September in Des Moines, Iowa. This month’s finalists include . . . 

In the end, LeBron James picked L.A. over L.V., but the IronPigs did their best to sell King James on the majesty of the Lehigh Valley. The LVwantsLeBron promotion reached its crescendo with a night devoted to courting the free-agent NBA star, but the build up had already been going on for more than a month.

LeBron James and the Lehigh Valley IronPigs
The IronPigs offered LeBron James almost everything to come to Lehigh Valley—including his own locker.

The IronPigs created a social media buzz when they debuted a highway billboard courting LeBron James and made their first pitch suggesting that he follow in Michael Jordan’s footsteps by playing a season of minor league baseball—for the IronPigs. The tweets promoting and courting LeBron were among the most-viewed in IronPigs history, and the story was picked by many mainstream media outlets, including ESPN, Bleacher Report and Bandbox News (of course).

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