The King and His Courter: IronPigs Create a Stir with LeBron Promo

The Eagles won the Super Bowl. Villanova took home the NCAA tournament title. The Sixers’ “plan” is actually working. And the Phillies are a half-game out of first place (keep blinking, but it’s true).

What could possibly be next for the suddenly-blessed sports town of Philadelphia and its fans across the region? How about LeBron James coming to town. And by town, I mean Allentown, home of the Lehigh Valley IronPigs. Sure, it’s a longshot, but when you’re running good there’s no harm in asking, right?

The always-creative IronPigs did just that yesterday, courting The King as his free agency approaches this summer by making their pitch on a billboard along a local highway and creating a viral sensation all at once. 

The four-time NBA MVP hasn’t responded to the IronPigs’ tongue-in-cheek offer, but seemingly everyone else on social media has. The promotion was picked up by mainstream news and sports outlets, as well as by other minor league teams. The IronPigs’ tweet had received 3.1 thousand Likes and 1.1 thousand Retweets, which according to IronPigs president/general manager Kurt Landes is the most popular tweet, with the biggest reach, in team history.

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