Promo Of The Month Nominee: IronPigs Strike It Big With #LVWantsLeBron

Minor League Baseball Golden Bobblehead

The Minor League Baseball Promotional Seminar released the five finalists for its top promotion for the month of June. The winner, to be announced next week, will receive an automatic berth into the coveted Golden Bobblehead competition at the Promo Seminar this September in Des Moines, Iowa. This month’s finalists include . . . 

In the end, LeBron James picked L.A. over L.V., but the IronPigs did their best to sell King James on the majesty of the Lehigh Valley. The LVwantsLeBron promotion reached its crescendo with a night devoted to courting the free-agent NBA star, but the build up had already been going on for more than a month.

LeBron James and the Lehigh Valley IronPigs
The IronPigs offered LeBron James almost everything to come to Lehigh Valley—including his own locker.

The IronPigs created a social media buzz when they debuted a highway billboard courting LeBron James and made their first pitch suggesting that he follow in Michael Jordan’s footsteps by playing a season of minor league baseball—for the IronPigs. The tweets promoting and courting LeBron were among the most-viewed in IronPigs history, and the story was picked by many mainstream media outlets, including ESPN, Bleacher Report and Bandbox News (of course).

“I thought we should take advantage of [LeBron’s pending free agency] and, if he really wants to follow in Michael Jordan’s shoes and eclipse the greatest of all time, he has to go through minor league baseball,” Landes said back in May. “This would be a great spot for him, and we would like to see him do just like he did for the city of Cleveland and bring us a championship.”

The culmination of the promotion was a ballpark celebration of LeBron on June 28—just before the opening of NBA free agency—that featured a bit of everything, except the King himself, that is. The first 1,500 fans entering the ballpark received a LeBron mask, anyone wearing James’ jersey received a free soda, and a variety of between-innings promotions included a chalk toss.

Alas, it just wasn’t meant to be.

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